Companies are increasingly looking to pursue cross-border partnerships to augment their global expansion strategies. Large, midsize and small firms alike are scouring the world for partners to bring greater economies, talent and efficiency to their operations. Almost 79% of firms in a worldwide survey of 1000 senior executives conducted by the Economist and marketing Intelligence Unit for MJF plan to increase the number of collaborative relationships they hold with third parties overseas.
Making such relationships work will require the support of new collaborative technologies said Mr. Joseph president of MJF. The survey shows that firms are deploying an entire range of tools to communicate with overseas partners, rating web conferencing and videoconferencing as most useful for helping collaborative relationships succeed in this age of virtualization. They are also experimenting with an array of other technologies—including mobile IP applications and social networking tools—in order to forge better links with their partners.
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